Misinformation fatigue shows how constant questioning shifts from empowerment to burden. Over time, the effort to verify every claim piles up, making silence feel safer than participation.
Confidentiality protects legitimate interests, but when it becomes a blanket answer to fair questions, it signals that integrity is optional and that explanations are being withheld not for safety, but for convenience or power.
Brandplay earns Agency of the Year at the 61st Anvil Awards, securing 26 trophies in one of the most competitive years on record, underscoring the agency’s commitment to strategy-led creativity, disciplined execution, and meaningful, measurable communication outcomes.