Accor and Sun Group have signed an expanded strategic partnership to develop more than 5,300 hotel, resort and serviced residence keys across Vietnam over the next five years, with the first projects concentrated in Phu Quoc and Danang. The agreement, announced July 14, 2026, introduces four Accor brands to the Vietnamese market for the first time and deepens the French hospitality group’s position as one of the country’s leading operators.
Key Facts At A Glance
- Agreement signed between Accor and Sun Group, announced July 14, 2026
- More than 5,300 hotel, resort and serviced residence keys planned over five years
- Development locations include Phu Quoc and Danang
- Four Accor brands enter Vietnam for the first time: Sofitel Serviced Residences, Swissôtel Living, Tribe, and SO/ (Ennismore)
- Existing brands MGallery, Grand Mercure and ibis Styles will also expand
- First-phase portfolio includes six named properties totalling more than 1,800 keys
- Accor currently operates 45 hotels in Vietnam, its third-largest Asian market outside India and Greater China
Accor and Sun Group have strengthened a long-running partnership with a strategic portfolio agreement that will bring more than 5,300 new hotel, resort and serviced residence keys to Vietnam over the next five years. The deal marks a significant expansion of Accor’s Vietnamese footprint and signals continued investor confidence in the country’s tourism sector.
First Phase Concentrated In Phu Quoc And Danang
The initial phase of the pipeline includes six identified properties. In Danang, the portfolio adds Bana Hills Hotel Danang under the MGallery Collection with 250 keys and Ruby Beach Hotel, also MGallery Collection, with 180 keys. The remaining four properties are located in Phu Quoc: SO/ Phu Quoc Ruby Beach with 300 keys, Grand Mercure Phu Quoc Ruby Beach with 250 keys, Tribe Hon Thom Phu Quoc with 321 keys, and ibis Styles Hon Thom Phu Quoc with 588 keys. Sun Group holds the largest real estate footprint on Phu Quoc island, positioning it as the anchor developer for much of the new pipeline.
New Brand Entries Expand Accor’s Vietnam Portfolio
The agreement introduces four Accor brands to Vietnam for the first time: Sofitel Serviced Residences, Swissôtel Living, Tribe, and Ennismore’s lifestyle brand SO/. It will also expand the presence of brands already established in the country, including MGallery, Grand Mercure and ibis Styles. With 45 operating hotels, Vietnam ranks as Accor’s third-largest market in Asia, excluding India and Greater China, and the new pipeline is expected to reinforce that position over the coming years.
Leadership Frames Deal Around Vietnam’s Tourism Trajectory
Accor chairman and chief executive Sébastien Bazin said the group remains focused on expanding into destinations that let travellers connect more meaningfully with Vietnam’s culture and natural surroundings, and that the new developments would contribute to the country’s continued growth on the global tourism stage. Duncan O’Rourke, Accor’s chief executive for the Premium, Midscale & Economy division across the Middle East, Africa and Asia Pacific, described Vietnam’s rapid evolution as a key growth engine for the region.
Sun Group chairman Dang Minh Truong said the agreement marked an important step in the developer’s broader effort to build internationally competitive destinations, adding that the partnership would help elevate hospitality standards while generating economic opportunities tied to Vietnam’s tourism growth.
Context: Vietnam’s Rising Tourism Momentum
The signing comes as Vietnam continues to strengthen its position as one of Asia’s most compelling tourism markets, with strong domestic travel demand and a rebound in international arrivals reshaping the country’s hospitality landscape. The scale of the new pipeline, spanning luxury, lifestyle and midscale segments, reflects a broader pattern among global hotel groups of deepening commitments to secondary and resort destinations in Vietnam beyond Hanoi and Ho Chi Minh City.
Publicly available information on individual project completion dates beyond the first phase remains limited at this time.