The evolution from athlete to endorser to brand begins when companies start seeking access not only to performance, but to the meaning surrounding the person.
The United Kingdom’s Wanderlust Magazine nominates the Philippines for Most Desirable Country, Region (Cebu), and Island (Palawan) in Reader Travel Awards.
The National Economic and Development Authority approves the rehabilitation project of the NAIA, expanding capacity and enhancing passenger experience for a modern and efficient airport.
Online food platform foodpanda encourages small restaurant owners to embrace the digital market and unveils initiatives to support the growth of small businesses.
The Department of Trade and Industry launches initiatives to boost small businesses growth, including the Presidential Awards, the Philippine E-Commerce Platform, and digitalizing OTOP Philippines.