The evolution from athlete to endorser to brand begins when companies start seeking access not only to performance, but to the meaning surrounding the person.
Boracay Island sets a record with 1 Million Tourist Arrivals in the first semester of 2023 and aims to surpass the 1.8 Million target by the end of the year.
Manila’s explosive startup ecosystem hits new heights with impressive growth to USD 3.5 billion, placing it as a formidable leader in the ASEAN region.
Tourism fuels the Philippines’ economic recovery as it could contribute up to 8% of GDP this year, boosted by eased restrictions and increased vaccination doses.
Filipino Brand of Service Excellence gains ground in Caraga Region, training 7,000 tourism front-liners on delivering customer service rooted in Filipino values.
Palawan Tourism Council holds a three-day travel fair to showcase cultural diversity and promote a strengthened tourism industry amidst pandemic challenges.
Central Philippines Tourism Expo to showcase Eastern Visayas’ destinations and tourism products, aiming to expand its network and promote its tourism industry to other regions.