The evolution from athlete to endorser to brand begins when companies start seeking access not only to performance, but to the meaning surrounding the person.
A local cement maker encouraged other Filipino contractors to settle in with eco-friendly construction materials to help the country with climate action.
Tourism Secretary Christina Frasco reassured tourists that there were no oil spills in Puerto Galera, encouraging local and foreign visitors to see the known dive spot in the country.
The trade representative of the United States vowed to support the Philippines in renewing its US Generalized System of Preferences to help in the country’s export system.