The evolution from athlete to endorser to brand begins when companies start seeking access not only to performance, but to the meaning surrounding the person.
By launching #LetsMakeNewMemories, BrandPlay embraces the concept of intentional living, encouraging the transformation of everyday moments into treasured memories.
HONOR emerges as the frontrunner in IDC's latest study, with a remarkable 17% share and an incredible 123.3% Year-over-Year shipments surge in Q1, 2024.