To foster brand loyalty among Millennials and Gen Z, brands need to adopt 7 strategic PR approaches that promote transparency, user-generated content, and interactive experiences.
Emphasizing ethical behavior and transparency is critical for maintaining brand credibility. Companies need to ensure they uphold higher integrity standards as the landscape shifts in 2024.
Establishing a crisis response team from various departments is crucial for effective management. Collaborating across PR, legal, and customer service can ensure that your organization is aligned during challenging situations.