Kristel Artates says the push for impact in International Stevies entries reflects a wider shift in business. Organizations now expect communications to show its contribution to outcomes, not just visibility, and teams that can prove the value they created are the ones that earn a place at the executive table.

Judging entries from around the world has also convinced her that the best campaigns rest on a genuine understanding of people and their context.

On what separates strong campaigns:

“The best campaigns do not just create attention,” she said. “They create value.”

Read the full announcement: https://publicomagazine.com/jury-room-international-stevies/