Earth Day is more than just a one-day celebration—it’s a reminder that caring for our planet should be a daily practice. By staying mindful every day, we help ensure that protecting the environment becomes a constant part of our lives—not just a once-a-year event. This story is not just about environmental awareness but about building a future where climate action is the norm, not the exception.
Dr. Kasia Weina, co-founder of Evergreen Labs, offers a bold, clear-eyed vision of sustainability—not as a campaign, but as a default operating system. For Weina, the future hinges not on awareness alone but on the architecture of action: courageous leadership, collaborative systems, and consumer empowerment.
“The time for small steps and distant commitments has passed,” she asserts. “What we need now is courage to transform—not because it’s virtuous, but because it’s vital.”
At Evergreen Labs, this transformation is already underway. Headquartered in Vietnam and expanding across Southeast Asia—including the Philippines—the social venture incubator is pioneering scalable solutions in circular economy infrastructure, bridging the divide between waste recovery and inclusive growth.
“In the Philippines, we’re building what we call ‘infrastructure for circularity’—developing comprehensive material recovery systems that connect informal waste collectors, local governments, and global brands. This isn’t just about managing waste; it’s about reimagining how materials flow through our economy and ensuring value is distributed equitably along the way.”
This systems-level approach is central to Weina’s mission. Through its “Washing-as-a-Service” platform in Vietnam, which expands access to reusable packaging for businesses of all sizes, Evergreen Labs is driving a new model of sustainability—one that goes beyond reducing impact to actively restoring the ecosystems and communities it serves.
“My vision for Evergreen Labs goes beyond building a successful enterprise—we’re creating a new blueprint for how business can function in harmony with nature while uplifting communities. We want to prove definitively that the most innovative, impactful, and financially sustainable businesses of the future will be those that regenerate rather than extract, include rather than exploit, and create systems that work for everyone.”
Yet Weina is quick to note that lasting change requires more than innovative ventures—it demands collective alignment across sectors. Her approach to sustainability is unapologetically pragmatic: governments must legislate, businesses must lead, and consumers must mobilize.
“While I believe in shared responsibility, I see distinct leverage points for each group… However, I believe those with the greatest power to accelerate change are those who already hold positions of influence and decision-making authority in government and business. The climate crisis is fundamentally an issue of leadership.”
Still, she rejects the notion that individual actions are irrelevant. On the contrary, she sees everyday behavior as one of the most underestimated levers of change.
“The narrative that individual actions don’t matter is not just disempowering—it’s fundamentally incorrect… When millions of people shift their habits… these aggregated choices send unmistakable market signals that drive innovation and policy.”
For consumers eager to contribute, Weina champions a simple framework: the Five Rs—Refuse, Reduce, Reuse, Repair, Recycle. These, she says, are not just habits but cultural shifts in how we relate to the material world.
“The circular economy requires reimagining our relationship with stuff, shifting from passive consumers to active participants in creating closed-loop systems. Our purchasing power, coupled with our civic engagement, makes everyday choices anything but small.”
Ultimately, Dr. Kasia Weina’s message isn’t just a call to care—it’s a call to act. Earth Day may serve as a moment of reflection, but for her, the real work begins after the headlines fade.
“We’re building ventures that make every day Earth Day—where protecting our shared home isn’t extraordinary but simply the way we do business.”
As Evergreen Labs charts new ground in countries like Cambodia, Indonesia, and Malaysia, Weina’s blueprint stands as both an invitation and a challenge to all: to lead with integrity, to innovate with inclusion, and to act with urgency.
Because, in her words, “This isn’t about sacrifice; it’s about intelligent business design for a resource-constrained world.”
