Vonj Tingson, President and COO of PAGEONE Group and one of two Filipino judges in the IBA’s PR and Corporate Communications category, says a strong submission is earned well before it reaches the jury. In his view, organizations that reflect honestly and measure what truly changed give judges reason to take notice.

He says the discipline behind the work should also show in how it is presented, and he singled out execution as a factor in whether a strong idea catches the jury’s attention.

His advice to entrants:

“Treat your entry as a piece of strategic communication in its own right, because that is exactly what it is. The same discipline that makes your work succeed in the market should show in how you present it to the judges.”

Read the full announcement: https://publicomagazine.com/vonj-shares-stevie-entry/