The evolution from athlete to endorser to brand begins when companies start seeking access not only to performance, but to the meaning surrounding the person.
Economists highlight President Ferdinand Marcos Jr.’s achievements in infrastructure, agrarian reform, international ties, and economic reopening in his first year.
A chemical and food manufacturer commences commercial operations of a PHP10.5-billion plant in Batangas, Philippines, overcoming pandemic-related challenges.
The Employers Confederation of the Philippines hails the first year of the Marcos administration, citing economic expansion and job generation despite global challenges.