The evolution from athlete to endorser to brand begins when companies start seeking access not only to performance, but to the meaning surrounding the person.
The Department of Tourism launches its new Manila Cultural Hub tours, offering immersive experiences and curated itineraries to showcase the city’s heritage and culture.
The Department of Trade and Industry invites German firms to consider the Philippines as an investment destination, highlighting economic growth and opportunities.
The Organization of the Petroleum Exporting Countries aims to expand membership as Azerbaijan, Malaysia, Brunei, and Mexico are consulted for potential inclusion.
The Philippines set to launch an e-Visa system, making visa application easy, efficient, and convenient for foreign travelers, aiming to attract more Chinese tourists and students.