The evolution from athlete to endorser to brand begins when companies start seeking access not only to performance, but to the meaning surrounding the person.
Tala's innovative TALAkayan initiative now introduces engaging digital content aimed at making financial literacy attainable for every Filipino, regardless of their background.
At the heart of the 2025 CSR Guild Awards lies Vivant Foundation's Project Liadlaw, a beacon of hope for education among Indigenous Peoples and mountain communities.