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Brand Review

Public Relations Has A New Definition. Now It Needs A New Paradigm.

Ron Jabal -
World PR Day offers an opportunity to reconsider whether the profession should manage communication or help govern institutional behavior.

What Makes A PR Agency Of The Year?

Ron Jabal -
If awards shape professional identity, then PR’s highest awards must tell a fuller story about what the discipline contributes today.

When A Name Becomes A Brand

Ron Jabal -
Her victory became a public confirmation that a young athlete had grown into a national symbol built on authenticity and discipline.

Beyond The Crisis: What Ateneo Must Become

Ron Jabal -
Ateneo’s opportunity now is to convert tragedy into reform, grief into care, and public disappointment into renewed institutional responsibility.

The Cost Of Waiting To Care

Ron Jabal -
In tragedy, silence may be legally cautious, but without visible humanity, it can also become reputationally costly.

The Jesuit Test: When Grief Is Not Enough

Ron Jabal -
The deaths of Divine Adili and Rene Clert Baterbonia demand compassion first, but they also require transparency from the institutions entrusted with young lives.

The Burden Of Being Ateneo

Ron Jabal -
In this moment, Ateneo is being asked to show that the trust it earned can be honored through action and accountability.

The Real War Of The Lopezes Is Not In Court. It Is Over What The Lopez Name Means Now

Ron Jabal -
As narratives shift, the Lopez conflict demonstrates how emotional ties to institutions can outweigh financial arguments in shaping public opinion.

When Communication Becomes Legitimacy: Habermas And The Burden Of Being Heard

Ron Jabal -
Jürgen Habermas reminds institutions that credibility cannot be manufactured, but must be grounded in claims that can withstand public scrutiny and collective reasoning.

When CEOs Take A Bite

Ron Jabal -
A viral burger bite by McDonald’s CEO Chris Kempczinski shows how, in the digital age, even the smallest executive gesture can become a test of authenticity and brand perception.
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