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Brand Review

Beyond The Crisis: What Ateneo Must Become

Ron Jabal -
Ateneo’s opportunity now is to convert tragedy into reform, grief into care, and public disappointment into renewed institutional responsibility.

The Cost Of Waiting To Care

Ron Jabal -
In tragedy, silence may be legally cautious, but without visible humanity, it can also become reputationally costly.

The Jesuit Test: When Grief Is Not Enough

Ron Jabal -
The deaths of Divine Adili and Rene Clert Baterbonia demand compassion first, but they also require transparency from the institutions entrusted with young lives.

The Burden Of Being Ateneo

Ron Jabal -
In this moment, Ateneo is being asked to show that the trust it earned can be honored through action and accountability.

The Real War Of The Lopezes Is Not In Court. It Is Over What The Lopez Name Means Now

Ron Jabal -
As narratives shift, the Lopez conflict demonstrates how emotional ties to institutions can outweigh financial arguments in shaping public opinion.

When Communication Becomes Legitimacy: Habermas And The Burden Of Being Heard

Ron Jabal -
Jürgen Habermas reminds institutions that credibility cannot be manufactured, but must be grounded in claims that can withstand public scrutiny and collective reasoning.

When CEOs Take A Bite

Ron Jabal -
A viral burger bite by McDonald’s CEO Chris Kempczinski shows how, in the digital age, even the smallest executive gesture can become a test of authenticity and brand perception.

When Digital Stops Being A Channel And Starts Being A System

Ron Jabal -
The State of Digital report frames digital as infrastructure, forcing brands to confront fragmentation and uneven influence across the Philippine market.

Reddit Is Where The Internet Thinks Out Loud

Ron Jabal -
The internet grew louder, but trust grew thinner. Many users now turn to Reddit not for polish, but for conversation that feels grounded in lived experience and honest disagreement.

When Coffee Became Retail’s Quietest And Strongest Story

Ron Jabal -
Coffee is no longer a side feature in retail. It has become a tool that shapes how long customers stay, how they feel, and how naturally buying happens.
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